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Punnets vs Property

The 139th Wimbledon Championships are underway at the All England Club, welcoming 128 singles players and 64 doubles teams in each draw ahead of the tournament’s conclusion on Sunday 12 July. Beyond the tennis, attention once again turns to the Championships’ most famous culinary tradition: strawberries and cream.

The fresh strawberries are supplied by Hugh Lowe Farms, which has been serving Wimbledon for more than 25 years. Each portion is topped with thick cream, and demand remains enormous, with more than 190,000 portions expected to be sold during the 14-day tournament, generating around £540,000 in sales.

The price of Wimbledon’s iconic strawberries and cream also offers an interesting insight into inflation over the past decade. After remaining at £2.50 for around ten years, the price increased to £2.70 in 2025 and now stands at £2.85 in 2026. This represents a total increase of 14% over the last decade.

By comparison, the average UK house price has risen by around 35% over the same period, more than twice the rate of the increase in the price of strawberries and cream. While the cost of one of Wimbledon’s most iconic traditions has remained relatively stable, the housing market has experienced significantly stronger price growth over the past ten years.

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Mortgage Market Showing Real Resilience

The UK mortgage market is demonstrating notable resilience in the face of higher borrowing costs and a more uncertain global economic backdrop. The latest data shows that mortgage approvals, one of the clearest forward indicators of housing demand, reached 63,531 in March. This represents a 1.3% increase on February’s total and marks the highest monthly figure recorded since November 2025, signalling a quiet but meaningful strengthening of buyer activity as the spring market progresses.

What is particularly striking about this performance is the wider context in which it has been achieved. Mortgage rates have been pushed higher by global uncertainty, yet the level of approvals sits just 0.8% below where it stood a year ago. The fact that this gap remains so narrow, despite the headwinds of more expensive borrowing, points to underlying resilience in a market often assumed to react sharply to changes in the interest rate environment.

The picture for new buyer enquiries reinforces this view, with enquiries down only 2% compared with the same period last year. This modest decline suggests that buyers remain engaged rather than in retreat, even if the prevailing mood remains somewhat cautious. Property professionals appear to share this assessment. In a recent poll, 42% reported that buyer confidence is broadly in line with where it stood three months ago, reflecting a sense of stability rather than either exuberance or decline.

Taken together, these figures paint a picture of a mortgage market that is absorbing pressure rather than buckling under it. Approvals are rising, year-on-year comparisons remain largely stable, and confidence is holding its ground as the sector moves further into 2026.

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