Renters are putting down roots

Renter behaviors are shifting significantly, with renting no longer seen solely as a temporary phase before homeownership but increasingly becoming a long-term lifestyle choice. As tenants establish deeper connections with their rental properties, landlords are adapting to meet these evolving expectations. A substantial 73% of landlords are open to renters personalizing their homes, reflecting a growing flexibility in property management. Additionally, 34% of landlords collaborate with renters to approve decoration plans, further enabling tenants to create spaces that feel truly their own. Moreover, 20% of landlords involve renters in selecting tradespeople, granting tenants a greater sense of agency over maintenance and improvements. These trends indicate a progressive transformation in the rental market, where both landlords and renters are fostering more cooperative and accommodating relationships, ultimately redefining the traditional dynamics of renting.