MarketTrends

Punnets vs Property

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The 139th Wimbledon Championships are underway at the All England Club, welcoming 128 singles players and 64 doubles teams in each draw ahead of the tournament’s conclusion on Sunday 12 July. Beyond the tennis, attention once again turns to the Championships’ most famous culinary tradition: strawberries and cream.

The fresh strawberries are supplied by Hugh Lowe Farms, which has been serving Wimbledon for more than 25 years. Each portion is topped with thick cream, and demand remains enormous, with more than 190,000 portions expected to be sold during the 14-day tournament, generating around £540,000 in sales.

The price of Wimbledon’s iconic strawberries and cream also offers an interesting insight into inflation over the past decade. After remaining at £2.50 for around ten years, the price increased to £2.70 in 2025 and now stands at £2.85 in 2026. This represents a total increase of 14% over the last decade.

By comparison, the average UK house price has risen by around 35% over the same period, more than twice the rate of the increase in the price of strawberries and cream. While the cost of one of Wimbledon’s most iconic traditions has remained relatively stable, the housing market has experienced significantly stronger price growth over the past ten years.

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Longer Days, Faster Sales

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The summer solstice, the longest day of the year and an event celebrated around the world, falls in the Northern Hemisphere on Sunday 21 June 2026 at 9:24am BST. The difference in daylight across the UK is significant. London will enjoy around 16 hours and 38 minutes of daylight, nearly nine hours more than during the shortest days of December. Further north, Edinburgh will benefit from 17 hours and 37 minutes of daylight, almost an hour more than the capital.

This increase in daylight has coincided with growing momentum in the property market. The warmer months traditionally bring higher levels of buyer activity, and 2026 has been no exception. One of the clearest signs of this trend is the speed at which properties are selling. The average time to sell fell to 60 days in May, down from 81 days in January, marking the fourth consecutive monthly decline.

Overall, the data suggests that the market is gaining momentum as summer approaches. Faster sales and shorter transaction times are creating favourable conditions for sellers while reflecting increasing confidence among buyers.

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