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How to Achieve the Best Possible Price for Your Home in a Price Sensitive Market.

Selling your home is a major undertaking and there are many factors to consider when pricing it. With price sensitivity increasingly evident in the property market, understanding local market conditions and pricing realistically are essential if you want to achieve a sale. Zoopla reports indicate that while 59% of listings had no price reduction in February, four in ten did have reductions. Let’s take a closer look at what this means for you as a homeowner.

HomeOwners Alliance research of over 6,500 agents indicates that 8-14 days is the optimum listing duration for agents to achieve the best possible price for your home. This gives enough time for potential buyers to discover your property and make an offer without feeling like it’s been on the market too long. If your listing is too short, buyers may feel like they don’t have enough time to make an informed decision; if it lingers on the market, buyers may start to wonder if it’s been overpriced.

What Should You Expect From Buyers? The latest survey by RICS suggests that the average sale is currently being agreed within a 5% margin of asking price, so it’s important to be realistic when pricing your home. Buyers understand that they need to offer a fair price and will expect you, as the seller, to do the same! Make sure you are up-to-date with market prices and trends before deciding how much you should list your home for. Doing this can help ensure you get the most out of selling your home without leaving money on the table or scaring away potential buyers with an unrealistic list price.

Source: Dataloft, Zoopla, HomeOwners Alliance

For those sellers who have their homes priced correctly, this is great news! Their efforts will be rewarded as buyers are drawn in by competitive prices. But for others whose agents may have encouraged them to ask too high of a price—beware: An influx of new stock means there’ll be plenty more competition from better-priced properties nearby. Note that reducing your asking price doesn’t necessarily mean taking a loss; it’s simply adjusting expectations about where the property market is today. If you’re a home mover, your next property will also be valued according to current price sensitive conditions.

Leigh Thomas – Truuli Property Expert

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Truuli tackle the Essex countryside for charity

Ride Essex was a great ride and one I had been looking forward to since we decided to take part, especially as we were doing it for a good cause which was “Action Medical Research for Children”. They are an amazing charity doing wonderful research to help better our kids medical future, and who better to support than the future leaders of the country.

My ride was very eventful, to say the least! The day started off really well with me having a hearty breakfast in the morning consisting of four slices of toast, three eggs, and a large cup of coffee with a snickers bar to finish.

I arrived on site with my fellow team riders, Michael and Leigh. The car park was already quite full of riders preparing to start their ride. There was a great buzz about the event amongst the riders we spoke to. Bikes were polished, jerseys were bright and colourful and generally, everyone was pumped up for the journey ahead.

We set off at roughly 7 am on the ‘Classic route’ of a 64-mile round trip, with the intention of completing the ride within 4 hours. Unintentionally, within the first few miles, our team had split up I set off at a really good pace, averaging 21 miles per hour over the first 1 hour, using the rider in front of me riding a blue Specialized Tarmac as a guide. Along the way, I really started to pull away from the pack and remember thinking to myself I’m on the way to a personal best time.

During the 2nd hour or so of the ride, I realised I hadn’t seen any of the course markers for a while. I quickly came to realise it wasn’t just the pack of other riders I had pulled away from, I had actually pulled away from the course itself! One slight dip in concentration pulled me 10 miles off course – I was so focused on my exceptional speed I failed to check my surroundings until it was too late. Fortunately, the race directors had provided contact numbers in case of these situations. A quick call to them and I was back on course, however, I was now back at the 11-mile checkpoint despite riding 32 miles. As frustrating as it was, I was determined to finish the race no matter how long it took me or how far I was behind at this point.

The route itself was very scenic and oddly enough, quite therapeutic. The air was so much cleaner than inner London and there were no cars around for miles, making it a very smooth ride. The roads were flat the majority of the time and the hill climbs often gifted a descent afterwards.

All in all, it was great being amongst so many different riders and speaking to them for encouragement. There were people who had travelled across the country just to take part in the event.

After finally finishing the ride I had clocked up a whopping 84 miles, giving me an even bigger sense of achievement. I was shattered but very proud. Raising just under £1500 in total also helped, as did a large McDonald’s meal on the way home.

Mission complete and medal received. I definitely plan on taking part in more riding events in the future.

Matthew Keddo – Truuli Property Expert

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Homebuyer demand is on the up

  • Following two months of falls, average new seller asking prices rose by 0.9% in January 2023. This is the largest rise in prices at this time of year since 2020 and is indicative of sellers testing the market.
  • Rightmove are also reporting other signs of positivity in the market, although they acknowledge that it is early days. The week to 16th January 2023 has been the busiest for valuations since August 2022.
  • Notably, buyer demand is up by 4% compared to the same period in 2019 and 55% compared to the two weeks before Christmas. This is the biggest new year bounce since 2016.
  • Mortgage rates also continue to fall as interest rates soften, with some deals for first-time buyers now below 5%. It is a trend which is expected to continue and should encourage this segment of the market to become more active.Source: Dataloft, Rightmove, MoneySuperMarket

Following on from two months of house asking price falls, we are starting to see a rise in seller asking prices – the largest we have seen since 2020.

Interest rates had hit as high as 6.5% for some borrowers, however, some of the major high street lenders have started to lower their interest rates with many others now following suit. With rates generally sitting below 5% and looking set to remain in the 4-5% range in 2023, this is a much better prospect than levels at the end of 2022.

With the rates starting to fall, we are seeing sellers taking advantage and increasing their asking prices and trying their luck. The lack of supply in the market also appears to be reversing with many agents now reporting higher instruction numbers. This will not only provide more choices for prospective purchasers, but it will also reduce the pressure on prices.

The growing pressure on incomes, alongside the costs of running homes, is also likely to drive movement in the market in 2023. Large amounts of embedded equity in millions of homes may also encourage more downsizing to release equity and cut running costs – further supporting home moves in 2023. 

Leigh Thomas -Truuli Property Expert

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Average house prices in the UK have risen by 59% since the last year of the Rabbit

This Chinese New Year ushers in the wonderful and auspicious year of the Rabbit, which symbolizes patience, peace and prosperity.  Since 2011 when we last experienced a Rabbit-year cycle – an incredible 59% increase has been witnessed in UK house prices with annual growth peaking at 10.1% in 2021. With favourable exchange rates this lunar new year brings good news for Chinese investors considering buying property within prime central markets like London; offering discounts as high as 10%.

  • Since the last year of the Rabbit in 2011, average house prices in the UK have risen by a total of 59%, with an average annual rate of 4.5% per annum. The largest annual growth in this period was 10.1% recorded in 2021.
  • Buyers from China play an important role in the prime central market in London, particularly the new build market and are currently able to get a 10% discount on property prices in the UK due to the exchange rates alone.
  • A total of 204,646 residents (0.4% of total) aged 3 and over living in England and Wales have Chinese (Mandarin, Cantonese or Other Chinese) as their main language, according to the Census 2021. Source: Dataloft, Nationwide

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Truuli property experts take on the world’s toughest property game

Monopoly The game which has brought together and torn apart families and friends for years. A game that taught many of us how to invest, how an investment works, and for some of us the first properties we ever owned! If you are anything like me, then Monopoly will still be a nostalgic part of family life. Many late nights have become early mornings whilst trying to rule Mayfair and Park Lane!  This Life-sized just took the competitive edge to a new level!

On the 21st of December 2022, the members of team Truuli came together to see who is really the best at one of the best games to ever be invented. Who really knows how to buy a brilliant location like “Saville Row” and who will owe rent on “St Pancras Station”? It is fair to say, this ‘life-sized’ version took the competitive edge to a new level.

Upon entrance, we were greeted by friendly staff, who rather smartly, pointed us to the bar whilst we awaited our time to be briefed before the game started. Whilst the majority of us enjoyed our cocktails and Tequila shots, which warmed us up from the cold weather, one member of the team decided he wanted to stay teetotal in an attempt to gain an edge.

The briefing got us ready and explained the rules which were slightly different to some of the “made up” rules that have developed over the years and focused more on your intelligence and physical side of things. The giant dice, life-size title deed cards, giant pieces (including the battleship and duck!) and bold-coloured signage of the roads brought back so many memories and we all couldn’t help but smile in awe at the setup.

We were split into two teams; “Truuli Towers” and my team, “Truuli the best” – such creative minds we are! The game requires you to work in your teams within your dedicated roles (Team Captain, Banker, Dice roller, Builder and Estate Agent). Each of our dedicated roles had a part to play. Being the lead builder required me to build a 3D puzzle of either a House or a Hotel…it sounds easier than it is, trust me! Each property landed on had a task within a room, similar to Crystal maze, requiring teams to complete together successfully in order to gain ownership over that property.

Both of our teams were pitted against Team Bosna, who was visiting as a family, which meant the crown would surely be heading to either of the Truuli teams. Unfortunately, we quickly learnt that sometimes it really is just about taking part. Well done, Team Bonsa

The actors who managed the evening were true to their characters and delivered an exceptional performance. Enthusiastic, funny, and very engaging. Be sure once the game has finished and seize the opportunity to take pictures and explore the gift shops, which offer a range of novelty gifts and memorabilia. I can say we had a blast and I would recommend anyone who loves the board game to take a trip down ‘Life-Sized Monopoly. It certainly got our seal of approval.

Matthew Keddo – Truuli Property Expert

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Rental market expected outperform sales market over next 5 years

  1. An average of economists and housing market commentator forecasts over the next 5 years expect the rental market out perform the sales market, at 3.3% compared to 0.9% per year.
  2. The sales market could see falls in average prices of homes by -7% by the end of 2024 but growth is then expected to return and average 3.8% per year between 2025 and 2027.
  3. In contrast, the rental market is anticipated to see its strongest rates of growth in 2023 and 2024 (4.4%) before stablising at 2.5% per year for the three year period 2025 to 2027.
  4. Housing markets that are less reliant on mortgage finance could record higher than average levels of growth. Improvements to the cost of borrowing may also result in a boost in demand in the sales market.Source: Dataloft, OBR, HM Treasury (Independent average), JLL, Savills, Knight Frank, CBRE, Rightmove, Zoopla

House prices have gone through the roof in recent years, but they are now falling amid soaring inflation and rising interest rates. Whilst landlords are raising rents to try and counter increased mortgages, they are still managing to find tenants capable of paying these higher rents. Ultimately, with the cost of living crisis, many people just can’t afford to get onto the property ladder to own their own homes.

Buying V Renting

Whether to buy or rent a home to live in is hard to decide. There are members of the public who prefer to rent as it can provide a chance for the individual to reside in a house in a premium area which would otherwise cost a lump sum if bought. A purchase can take on average 3 months whereas renting allows a prospective tenant to be in their new home within a couple of weeks. When you own a home, any repairs or maintenance are down to you and could be costly. When renting, in most circumstances, the repairs and maintenance do not cost the tenant.

One of the main reasons to buy a home is that it is a long-term investment. With every monthly payment, you are one step closer to paying off your loan, rather than simply paying your landlord. Another significant benefit of buying your own home is that you don’t have to worry about the risk of your landlord suddenly asking to end the tenancy. Buying your home offers more security than renting, which can help you to feel more comfortable. Having the thought in the back of your mind that you might have to move home at any time can make it hard to get attached to a property.

Rental market forecast:

Looking at the above figures, for the next few years you will see the rental market thriving with its increase of 4.4% in the next couple of years then stabilising to 2.5% With prospective buyers still struggling to save deposits, if demand for rental property remains high and prices keep rising in 2023 the opportunity for landlords to generate higher rental yields will continue to increase.

Whether you are renting or you are thinking of buying, there is an ideal property for everybody. You will have to look at it on your own personal merit and circumstance. If you want and can afford to own your home, bricks and mortar still remains a great long-term investment and in most instances, mortgage payments can often be cheaper than paying rent.

Leigh Thomas – Truuli Property Expert

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Could downsizing your home save you half a million pounds?

For many homeowners, downsizing from a large home to a smaller abode can be an excellent opportunity for those looking to save money. By capitalising on their home equity – the difference in prices between selling a larger property and purchasing a flat or smaller abode – substantial savings can be made. According to data the average price difference between a 3+ bed house and a 2-bed flat is £161,728 with some regions having an even greater release of over half a million pounds! Whether it’s for financial gain or lifestyle reasons, downsizing to a smaller home can provide numerous benefits. 

The Monetary Benefits of Downsizing 

The release of equity through downsizing is particularly dramatic in London where the average equity released by this method is an impressive £516,436. This figure rises significantly for other regions too; the South East has an average release of £342,291 while all other UK regions have at least £100,000 equity released via downsizing (with just one exception). These figures demonstrate how shrewdly trading up or down can yield significant monetary benefits; not just in terms of providing more financial freedom but also offering unparalleled convenience in terms of space and location. 

Other Benefits of Downsizing 

Aside from the monetary benefits of downsizing there are numerous non-financial advantages to relocating to a smaller home that should not be overlooked. With less space comes less responsibility; fewer rooms to clean and maintain as well as reduced bills due to lower energy costs. Additionally, you may find yourself with extra time on your hands now that you don’t have such large amounts of cleaning or gardening work that need doing – allowing you to focus on other activities such as spending time with family or friends, taking up new hobbies or even travelling more frequently. Furthermore, depending on where you choose to move there may be additional advantages such as being closer to amenities like shops and leisure facilities or being able to access better transport links than previously available.  

When considering whether downsizing is right for you it’s important to weigh up both the financial and non-financial implications carefully before making any decisions – however there’s no denying that when done correctly it can be an incredibly beneficial process. From releasing substantial amounts of equity from your current property (particularly in London & South East regions) to gaining extra time by reducing workloads around cleaning; upkeep; there are multiple advantages associated with trading down for those looking for convenience as well as financial freedom. In conclusion, if done correctly downsizing could prove very beneficial – so why not explore your options today?

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UK pet ownerships reaches all time high

  • Father Christmas keeps reindeer as pets and although not many UK household own reindeer, we are still a nation of animal lovers.
  • Nearly two-thirds (62%) of UK households now own a pet, up from just 41% two years ago, ‘pets’ is a top 5 search term for renters.
  • More than 1 in 3 households (34%) own a dog, while 28% of households own a cat. Indoor birds, rabbits and hamsters make up the top 5 most popular pets.
  • 50% of renters think being pet friendly is an important requirement in a property, with more than 1 in 4 liable to rent for longer if they were allowed to keep a pet. Source: Dataloft, Statista, Rightmove, Property Academy Renter Survey, 2022, HomeLet Renter Survey, 2022

Pets have always been the go-to companions for many people in the UK. They can help to combat loneliness and, in some cases, help with people’s mental health. According to dataloft figures, 1 in 3 households owns a dog, and just under 1 in 3 owns cats with indoor birds, rabbits and hamsters making up the top five most popular pets.

As someone who is an avid fitness fanatic, when I am out in my local park jogging I tend to see the same faces out exercising with their pets and large groups are meeting up regularly, along with their dogs, to socialise. I call them the doggy daters as it’s their regular meet-up, and the dogs all play with each other whilst their owners make small talk. 

According to dataloft there has been a 20% increase in owners of pets in the last two years, with pets being a top 5 search item on the internet. Understandably, the most suited properties for dog and cat owners are properties with gardens, however, this doesn’t limit to just freehold houses – flats with communal gardens still provide homeowners with somewhere for their pets to go outside and stretch their legs. If buyers cannot get a property with a garden due to finances, then being close to local parks will also benefit them for the reasons mentioned above. 

Leigh Thomas – Truuli Property Expert

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Were the wise men better off gifting property instead of gold?

The story of the Three Wise Men gifting gold to the baby Jesus has been told for centuries, but what if one of them had given him something else? Had the Magi known about the value of property, they could have given the gift of a house and it would have grown in value much faster than gold has done over the past 10 years. Let’s explore the numbers and take a look at why property might be a better investment than gold.

The Average Price of Houses in The UK
The average price of a house in the UK is currently £294,559, according to Dataloft. That’s 73% higher than it was 10 years ago when it was £170,295. In comparison, the value of gold has only risen by 37% over that same period. This means that if you had bought an average priced home in 2012 and sold it now, you would have made more money than if you had invested in gold over that same time frame.

Forecasting House Prices Over The Next 3 Years
Price growth is expected to slow down over 2023 and 2024 as there are concerns about a potential housing market correction due to economic factors such as rising inflation. However, according to the Office for Budget Responsibility (OBR), growth is expected to resume from 2025 onwards as confidence returns to the market and prices start to rise again.
It’s important to remember that while this forecast is based on current data trends, it can still change due to external events so it’s important not to make any long-term investments decisions without doing your own research first.

As we can see from these figures, property investments may offer greater financial rewards than gold investments over certain periods of time – although like all investments there are risks involved which need careful consideration before making any commitments. It’s always wise to speak with financial advisors or estate agents before deciding whether or not investing in property is right for you – they’ll be able to provide advice tailored specifically towards your circumstances which will help you make an informed decision about your finances. By taking their advice into consideration and researching both markets thoroughly, you should be able to make an investment decision with confidence.

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The Growing Demand for Garden Space in Homes 

  • We grow around 7 million Christmas trees in the UK each year. 2240 ha of land would be needed to grow that many trees, the equivalent of 120,000 average-sized UK gardens.
  • Nordmann Fir remains the most popular Christmas tree in the UK, accounting for 80% of trees sold.
  • Gardens and green space are paramount for home movers and renters alike. 87% of home movers and 72% of renters say a garden is an important feature in a property when moving home.
  • A garden continues to be in many buyers’ wish list, ranked in the top 5 of Rightmove’s key search terms. Source: Dataloft; bctga.co.uk; Property Academy Home Moving Trends Survey, 2022; Property Academy Renter Survey 2022; ONS. Median UK garden size is 188m2

Gardens and green space are becoming increasingly important features for home movers and renters alike. According to recent surveys by the Property Academy, 87% of home movers and 72% of renters state that a garden is an important factor when looking for a new property. This trend has been further supported by Rightmove’s latest data, which ranks gardens as one of the top five key search terms used by prospective homeowners. In this blog post, we will look into why gardens have become such a sought-after feature and how it continues to influence the housing market today. 

Why Are Gardens Becoming So Popular? 

Gardens are becoming increasingly popular for many reasons; from the need to get outside during lockdown restrictions to wanting more outdoor activities to do with family and friends. As people spend more time at home, they are looking for ways to bring nature into their living spaces, from creating wildlife-friendly habitats to growing vegetables in raised beds or containers. A garden provides many opportunities to enjoy the outdoors safely, including taking part in recreational activities, enjoying meals al fresco, and spending quality time with loved ones away from technology. 

The Benefits of Investing in a Garden 

Having a garden can add value to your property through increased marketability and higher sale prices. It can also be used as an additional leisure space or area for entertaining guests. Research has also shown that spending time outdoors can help reduce stress levels and improve overall mental health. Furthermore, it is an excellent way of connecting with nature and encourages people to take part in environmental initiatives such as reducing plastic waste or planting trees. 

How Does This Trend Affect Homeowners? 

This trend towards outdoor living has had a positive impact on homeowners across the UK as more buyers are willing to pay extra for properties with garden space compared to those without. The median size of gardens across the UK is 188m2, so even smaller spaces provide ample opportunity for potential buyers looking to make use of their outdoor area. For example, if you own a small flat or terraced house without access to green space, you could consider adding decking or paving stones and some plants or shrubs that attract birds or butterflies – these types of features can be relatively low cost but will still increase your property’s market value significantly when it comes time to sell up.  

Since moving out of lockdown restrictions and into 2023, there is no sign that this trend towards outdoor living is going away anytime soon – if anything it looks set only increase! Homeowners looking for ways to add value to their properties should definitely consider investing in some form of garden space – even something as simple as adding some decking or paving stones can go a long way when it comes time to selling up! With its proven benefits on mental health, connection with nature and increased marketability – investing in green space may well be one of the best decisions you make.

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